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Pioneer Electronics Union Campaign
Consumer
branding campaign to encompass the breadth and depth of Pioneer’s
family of consumer electronics and how they can facilitate cross
media integration.
Union1
| Union2 | Union3-5
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NTT/Verio
Global IP Ads
This
campaign was to promote the merger of NTT and Verio to the US
domestic IP market. We tried to capture many different brand positioning
statements to communicate to both consumer and B2B.
One | 576
| URL | Village
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Fujifilm - (DDS4 Data Storage Tapes)
In
an attempt to humanize the somewhat staid B2B tech voice, this
campaign was a lighthearted testimonial approach to the virtue
of unique people with unique products.
Odd
people
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Fujifilm Data Storage Products
Looking
to the usage of the Fujifilm family of products in day-to-day
operations, we shifted to a more abstract imagery to lend to the
technical application of product.
circles
| innovation | 250
| king
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Pioneer Cable - (Voyager 3000)
These
comps reflect our efforts at promoting Pioneer’s broadband
vision of interactive application of digital cable technology
with other consumer electronics.
digihouse
| BBox1 | BBox2
| skier
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Creative Labs - (Soundblaster 64)
Some
comps used in pitching a Creative Labs consumer account back in
the early 1990’s. Renowned for their PC cards, Creative Labs
rose to dominate the sound card market.
comp
1 | comp 2 | comp
3 | comp 4
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NEC Vision Technologies
Collected
here are some of the pitch materials produced back in the mid
90’s for NEC. NEC was planning on introducing a new consumer
division devoted to display technologies.
brochure
| flip book | CD
cover
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