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DirecTV
A
brief stint at DirecTV offered an opportunity to develop some
more consumer oriented advertising.
DirecTV
FSI | PowerPuff | StarTrek
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Hitachi Internetworking
A
division of the Hitachi Corporation, (HI) focused on back-end
business/IT network solutions. Due to a crowded market during
the mid-90’s, (HI) eventually was spun out.
Ad
1 | Ad 2 | Ad
3 | Ad 4 |
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Inktomi
(Internet Server Software)
A
ubiquitous company throughout the Internet industry, Inkomi
began it’s advertising debut with Publicis Tech. Makers
of scalable network server software, Inktomi
Ad
1 | Ad 2 |
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Network General (Enterprise Management)
Offering
valuable LAN software tools for IS management, (NG) was a client
that really understood the value of their advertising as a
branding investment. By taking an offbeat approach to their
look & feel, (NG) established a unique branding voice that
resonated with target audiences against the cacophony of their
competitors in the market segment.
Ad
1 | Ad 2 | Ad
3 |
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Zenith
Data Systems (PC Educational Sales)
Zenith
Personal Computers were not well known in consumer markets,
but had a viable presence in the institutional market. Their
advertising focused primarily on reseller and channel trade
publications.
Ad
1 | Ad 2 | Ad
3 |
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