Over twenty years of professional experience in advertising, graphic design, packaging, illustration/art, and interactive development. Skilled and knowledgeable in all phases of advertising and interactive development from strategic marketing and media planning to campaign development and extension through multiple media channels. Design experience includes: print and web advertising, packaging; product and corporate identity, commercial and B2B web sites; multimedia development; catalog & collateral material; annual reports; direct-mail pieces; tradeshow display graphics; and POP materials.
Founded JAMdesigns to service advertising, design and marketing clients retained from career at ADK America. Advertising Agency of Record since 2001 for Pioneer Electronics, Business Solutions Division. Served as creative consultant for various clients throughout Southern California. Responsibilities ranged from creative and copywriting services, to media/project coordination, production estimation, printing and fulfillment.
Art Director/Copywriter for strategic creative and copywriting duties on Fujifilm Data Storage Products. Position of Art Director and Copywriter evolved into Account Manager/Art Director/Copywriter for four divisions of Pioneer New Media Technologies (Cable, Optical Storage, Industrial Display and Industrial Video). Worked in partnership with clients on product marketing strategy and planning. Executed creative and copywriting duties while supervising designers and account executives on deployment of ads and marketing materials for domestic business-to-business, reseller, branding and tradeshow efforts. Created strategic concepts and content for Fujifilm Data Storage Products website and produced Pioneer FlexLibrary Microsite.
A mixture of management and creative responsibilities for this full-service ad agency, focusing on Art Direction and Account Management for our clients’ interactive and internet-based advertising/marketing efforts. Creative duties entailed website design, UI development, interstitials and banner development. Managed projects between client, creative and back-end development teams; supervising developers, designers and vendors to meet project specifications. Acted as agency contact for clients in; project planning, developing creative strategy briefs, site evaluations, budgeting and scheduling.
Prior to this position, I was the Interactive Producer and an Art Director at Hodskins, Simone & Searls, purchased by Publicis in 1997. The position encompassed all the duties outlined above plus traditional print design and production of consumer, B2B, channel advertising, collateral, direct-mail and display graphics. Supervised, trained and instructed staff of three full-time graphic designers and numerous freelancers in developing ads and collateral projects.
As member of five person NLEA packaging team, worked to redesign over 2,000 national retail, private label and food service packages to meet government nutritional labeling requirements. Developed Point-of-Sale, FSI, and branding concepts for such high equity brands as Nestlé Quik, Hills Bros. Coffees, Carnation Coffee-mate, MJB Coffees, Nestea, Kern’s and Libby’s Nectars, and Taster’s Choice.
Assisted Senior Art Director in development of creative for full-service ad agency with emphasis in print, radio, and television advertisment.
Graphic designer in internal art department with emphasis in product packaging, collateral material, product catalogs, point-of-purchase displays, and technical illustration.
Graphic design house with emphasis in beverage and product packaging, point-of-purchase materials, capability brochures and corporate identity.
Advanced Micro Devices, Artisoft, Bank of America, BARRA, Bechtel, Carnation Foods, Catholic Charities of Los Angeles, Craic Technologies, DirecTV, Fireman’s Fund Insurance Company, Fluke Corp., Fujifilm Data Storage, Hewlett-Packard, Hitachi Internetworking, Informix, James River Corp., JM Perry Corp., Kingston Memory, Microsoft Corp., Motorola Computer Group, Nestlé Beverage Company, Octel Communications Corp., Operon Technologies, Pacific Stock Exchange, Inc., Pioneer New Media Technologies, Inc., Prism Solutions, Inc., Ramp Networks, Silicon Graphics, Sun Microsystems, Theatrix Interactive, Variety Boys & Girls Club of Los Angeles, Zenith Data Systems.
Extension Writers Program – April '02 through March '03 Screenwriter's Program.
Bachelor of Arts Degree – May '88 Fields of emphasis: Music Composition & Arrangement for Film, Graphic Design, Chinese/Japanese Art & Literature, Vocalist.
Matriculated courses taken through December 1990: Computers in the Arts & Humanities, American Political History.
These URL’s are active links to my website at www.jamdesigns.com. There you will find a detailed URL listing of my webwork along with samples of my advertising, packaging, collateral and identity work.